WordPress is one of the most popular platforms to host blogs and websites. It is excellent both for huge businesses and small startups. There are plenty of functions that help creators attract an audience and make the best of the blog.
Before getting into the specifics and tips regarding WordPress, we need to highlight the most critical issue. Remember these two words – content matters! It is the very aspect that will bring the audience to the blog. In order to make your readers stay, there must be a continuous flow of high-quality materials.
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Now, done with the basics, here are several tips that will make improving your WordPress blog easier.
Loading Speed
It is so annoying to wait for a page to load. Even if only 15 seconds pass, it feels like forever. Even a small delay leads to a reduction of visits to the blog.
Clients’ experience is essential, so one should make sure that the loading speed is satisfactory. Here are a few ways of enhancing it:
- Choose hosting wisely. There are many hosting opportunities. The cheaper ones are usually not so good when it comes to loading. That’s why it is better to choose a bit faster option like WP Engine;
- Check the site’s speed with tools like Pingdom. What are the expectations? The best variant is not more than 2 seconds; the acceptable one is up to 7 seconds. Everything more than 7 seconds is too much;
- Use a caching plugin to optimize blog. Here is a guide to use WP Rocket cache plugin I think you may need.
- Optimize images before posting.
Page speed is an essential factor as Google uses it for ranking purposes.
Use Publishing Calendar
It is vital to provide quality content regularly. The good thing is, some plugins provide the calendar for these purposes automatically.
One should just install them and set the deadlines. It allows for scheduling content and not missing any date. So even if one goes on vacation or happens to have no internet connection, the blog will go on. Here are several amazing plugins:
- Edit Flow;
- PublishPress;
- Editorial Calendar;
- CoSchedule.
Install SEO plugin
One should not be necessary a SEO professional to start working with keywords and relevant content. However, without some basic knowledge, it is impossible to make a productive platform.
Luckily, there are special plugins that benefit SEO performance of the blog. They make sure that you use keywords appropriately and optimize your content. They also help to improve page description. Here are some excellent tools:
- WordPress SEO by Yoast;
- Slim SEO
- SEO Ultimate;
- Platinum SEO;
- HeadSpace 2 SEO.
Make Your Blog Mobile-Friendly
According to the research, in 2018, 52% of website users used mobile devices. It is only natural that this number will grow. That’s why it is crucial to make your blog look amazing from a smaller screen. The easiest and cheapest way is to use a mobile-friendly premade theme for the WordPress blog. It requires no specific design disbursements.
Internal links and Backlinks
One of the crucial SEO practices is interlinking to the previous posts. It increases the conversion of the website and gets more people engaged with other materials on your platform. It is also good for Google website ranking. WordPress has an option “link to existing content” that searches keywords and helps to find previously posted articles to refer to.
Backlinks are references from other creators and websites to yours. The task of getting them is tough, but it is possible. For example, one should be a guest author or write guest posts with links on their blogs. Another way is taking an interview with other creators. Most likely, they will post them on personal platforms.
Social Media
Nowadays, it is all about social media; there is no business without a presence on the main networks. Make sure you give an audience the possibility to share your content via various channels. It is a free exposure opportunity. At times, referral traffic may amaze you.
Comments Moderation
It is a function that allows moderating each comment before publishing. Firstly, it is great to keep the spam away from the comments section. Secondly, it is beneficial because you can reply to each comment and engage with the audience.
This section is the easiest way to reach out to the readers and get meaningful feedback.
Wrapping Up
Being a blog creator is an amazing yet quite challenging job. The competition is high, and there is a constant demand for fascinating content. However, a lot of things can be automatized thanks to various plugins.
In addition to these tips, you can apply many other advanced actions to make your website exceptional from others. For example, instead of display post in time order as default, you can reorder posts to show you featured post first, or arrange post in your custom order. That helps you bring the important and popular content nearer to your reader.
To make your page grow, it is vital to make posts of excellent quality that meet customers’ needs. It is also crucial to managing technical details such as speed, visual optimization, and linking.